It’s more fun in the Philippines
The Department of Tourism (DOT) has launched the country’s newest tourism campaign: “It’s more fun in the Philippines”
The new campaign looks much better than the failed “Pilipinas Kay Ganda” campaign. The graphics on the right is a real original.
And the Filipinos did understand the fun. Look at the text written with the banknotes:
For those who do not understand Tagalog: “Ang pogi mo nga Bakla ka naman” means “You are handsome but you are gay”.
And the campaign isn’t so new. Already in 1951 the Swiss Tourist Office published:
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When I read the new tourism slogan, I felt that whoever thought it up wanted to subtly reach out to the same 40% of male tourists too honestly referred to by the new U S Ambassador a few months ago.
It may be more professional in Thailand, but It’s more fun in The Philippines!